Social Media Statistics


The old way of advertising is slowly becoming non-existent…

  • 86% of viewers don’t trust traditional advertising any longer, newspapers are experiencing record declines in sales and 95% of people skip commercials altogether via DVR/TiVo.

The way in which customers are receiving information is rapidly changing…

  • Currently 81% of North Americans use the internet
  • Internet users receive advice from friends, family and online reviews relating to a product purchase and found that such advice was very influential in their purchase decision

Just how fast is social media catching on?

  • It took 38 years for radio to reach 50 million listeners
  • It took 13 years for television to reach 50 million viewers
  • It took 4 years to bring 50 million people online on the internet
  • 50 million people had iPods in only 3 years
  • Facebook had 200 million users in less than 12 months

Social Media is the #1 activity on the web

  • Internet traffic is growing at an annual rate of 60% to 70%
  • Visiting social sites is now more popular than checking personal email
  • There are over 200,000,000+ blogs where bloggers post opinions about products and brands
  • Facebook is leading the way people connect to one another and the way we receive information
  • If Facebook were a country, it would be the third largest country on the planet
  • Facebook has more than 800 million active users
  • 500,000+ businesses have a presence on Facebook
  • Smartphones and mobile devices are the #1 ways we connect with Social Media
  • The most popular Social Media Platforms accessed via mobile devices are: Facebook, Twitter, Instagram, YouTube, LinkedIn, Pintrest and many more are being created weekly to meet the needs and preferences of all internet users.
  • YouTube is the 2nd largest search engine in the world
  • Companies that are both deeply and widely engaged in social media significantly surpass their peers in both revenue and profit

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